Alpha Service & Collision Center ("Alpha," "we," "us," or "our") respects your privacy. This policy explains what information we collect when you visit alphaservicecenter.com or request an estimate, how we use it, and the choices you have.
1. Information We Collect
Information you give us. When you submit an estimate request form on our site, we collect the information you provide, which may include your name, phone number, email address, vehicle details (year, make, model), the service you're interested in, and a description of the damage or issue.
Information collected automatically. When you browse our site, our analytics and advertising tools may automatically collect certain technical information, such as your IP address, browser and device type, pages viewed, and how you arrived at our site.
Advertising identifiers. If you arrive at our site from a Google ad or other tracked link, we may capture a click identifier (such as a Google Click ID) or UTM campaign parameters, so we can tell which ad or referral led to your visit and, if you submit the estimate form, which one led to your inquiry.
2. How We Use Your Information
- To respond to your estimate request and follow up about your vehicle repair.
- To route your inquiry to our team and, where relevant, to a Google Sheet and email inbox used to manage incoming leads.
- To communicate with you by phone, text, or email about your request.
- To understand which pages, ads, and campaigns are effective, so we can improve our website and marketing.
- To detect and prevent spam or fraudulent form submissions.
3. Cookies & Tracking Technologies
Our site uses cookies and similar technologies through the following services:
- Google Tag Manager & Google Analytics — to measure site traffic and how visitors use our pages.
- Google Ads — to measure ad performance and, where you've consented, show relevant ads to past visitors.
- Meta (Facebook) Pixel — to measure the effectiveness of our Facebook and Instagram advertising and, where applicable, to build advertising audiences.
These services may set cookies or use similar technologies on your device. Most browsers let you block or delete cookies through their settings; doing so may limit some site functionality.
4. How We Share Information
We do not sell your personal information. We share information only in the following circumstances:
- Service providers. We use Google (Tag Manager, Analytics, Ads, Sheets, and Apps Script) and Meta (Pixel) to operate our site, process estimate requests, and measure advertising. These providers process data on our behalf and have their own privacy practices.
- Insurance and repair-related communication. If you ask us to coordinate with your insurance adjuster, we may share relevant repair details with your insurer as part of that assistance.
- Legal requirements. We may disclose information if required to do so by law or in response to valid legal requests.
- Business transfers. If Alpha is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.
5. Data Retention
We keep estimate request information for as long as reasonably necessary to respond to your inquiry, service your vehicle, and maintain business records, or as required by law. Analytics and advertising data is retained according to the applicable retention settings of Google and Meta's platforms.
6. Your Choices & Rights
- Cookie controls. You can block or delete cookies in your browser settings.
- Ad personalization. You can opt out of interest-based advertising through Google Ads Settings and Meta Ad Preferences.
- Marketing communications. You can ask to stop receiving marketing calls, texts, or emails from us at any time by contacting us using the details below.
- Access or deletion requests. Depending on where you live, you may have rights to request access to, correction of, or deletion of your personal information. Contact us to make a request, and we'll respond as required by applicable law.
7. Security
We use reasonable technical and organizational measures to protect the information you share with us. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
8. Children's Privacy
Our website and services are intended for adults seeking vehicle repair services. We do not knowingly collect personal information from children under 13.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. We'll update the "Last updated" date at the top of this page when we do.
If you have questions about this Privacy Policy or how we handle your information, contact us at:
Alpha Service & Collision Center
3090 N Stemmons Fwy #B, Dallas, TX 75247
Phone: +1 972-645-1200
Or use the contact form on our website.
